ORICOM CO., LTD.Solutions
With the rapid progress of the digitization of society, the initiative in marketing communication has transferred from companies to the consumer. And now, amid the paradigm shift in society, lifestyles are changing, work styles are changing, and the very awareness and behavior of the consumer is exposed to great changes.
The wellspring of our business at Oricom is the ability to generate ideas originating from the consumer.
We believe that the key to resolving our clients’ business challenges lies in people’s daily lives, their sites of consumption, and their experiences. Each of us is dedicated to observing not the limited scope of our clients’ user base but more broadly the consumer, and studying the changes in the consumer.
Today, with digital technology deeply ingrained in our lives, we can visualize the consumer’s moves with behavioral data in addition to traditional observation and research.
We explore various approaches to grasping the real world of the consumer, share our observations and theories with the client, flesh out their challenges, identify the optimal timing and point of contact, and create and deliver communication that strikes a chord with the consumer.
Fixing our sights on the ever-changing consumer, creating good rapport between the consumer and our clients, establishing bonds, and strengthen them—our mission is to fill society with better relationships, and to realize social harmony and enrichment as a result.
- Marketing research / communication planning
Research on consumers, products, markets, and advertisements.
Proposal and execution of marketing strategies, promotion strategies, and communication strategies.
- Digital solutions
Handling of online advertisements in general.
Planning and execution of digital promotions linking mass media and OOH media.
Planning, production, operation, analysis, and reporting of websites.
Development and production of expressions at points of contact with all online and offline targets.
Planning and buying of television, radio, newspapers and magazines.
Joint development of new communication techniques with media outlets.
- OOH media
Planning, production, and placement of in-vehicle posters, station posters, digital signage, outdoor screens, etc. in transportation systems (trains, buses, taxis, train stations, airports, etc.).
Planning, production, and execution of events primarily in train stations and trains.
* Out-of-home (OOH) is a collective term for advertisements experienced outside the home, such as transportation advertisements and outdoor advertisements.
- Sales promotions
Planning and execution of sales promotion campaigns. Planning and execution of newspaper inserts, direct mail, etc.
Production of sales promotion printed matter (posters, flyers, catalogs, calendars, etc.).
Planning and execution of promotion events (events, trade shows, etc.).
Planning and production of sales promotion tools (premiums, novelties, POP advertisements, displays, etc.).
- PR / publicity
Planning, proposal, and production of publicity, PR events, PR magazines, PR videos, etc.
- International advertisement
Support for overseas companies’ activities in Japan, and proposal of solutions for Japanese companies abroad.
Collection, analysis, and reporting of other overseas advertising and marketing information.