Corporate ProfileHistory

The history of the Oricom Group began with the commercialization of newspaper insert advertising in 1922, an industry-first endeavor in Japan. We were also a pioneer in transit advertisements in Japan.
After World War II, we focused our resources on mass media and have thrived as an independently owned general advertising agency. And our corporate spirit all through the years has always been to look ahead into the future and take on new challenges.
This spirit has been carried over to the present Oricom Group personnel.

1922Iwajiro Saito started the newspaper insert advertising department within Hokuryukan, a publisher, which constituted the inauguration of the present Oricom business.
1928Commercialized transit advertising by putting up the first paid advertisements at the Japan National Railways (presently Japan Railways).
1936Commenced issuing the free publication called The Metro Age for department stores along the subway lines.
1943Established the Advertising Science Research Institute
(currently Senken advertising Co., Ltd.)
1945Handled advertising for the first post-war lottery in Japan.
1946Assessed the effectiveness of transit advertising posters at the request of Reader’s Digest.
1952Published the first issue of the Advertising Art.
1957Designed and produced the radio program entitled Suzunosuke with red kendo padded vest (Akado Suzunosuke), a young samurai program for children.
1959Designed and produced the TV program called Phantom Child Sleuth(Maboroshi Tantei).
1960Published the first issue of Circulation / Transit Outdoor Advertising.
1963Changed the company name to Orikomi Co., Ltd.
1973Established Orikomi Service Co., Ltd. and Orikomi kaihatsu Co., Ltd.
1978Jointly developed the sticker advertising with the Japan National Railways (presently Japan Railways). Formed a business alliance with Ted Bates Worldwide (,which lasted until 1996).
1980Established Ad-mail Co., Ltd. and Sunlight Co., Ltd.
1981Moved the head office from Ginza to Nihombashi to integrate the dispersed head office functions. Established Ad-all Co., Ltd.
1982Renovated Ginza Orikomi Building.
1984Implemented “Adpack” at Akihabara JR station.
1985Orikomi Yokohama Center completed.
1989Set up and ran the World Cup Masters Soccer held in the National Stadium.
1990Established Orikomi Creative Co., Ltd (later Creative Oricom Co., Ltd.) by spinning off a part of Creative Division and merging Ad-all Co., LTd.
1993Changed the corporate name to Oricom Co., Ltd.
1995Move the location of the head office to Roppongi, Minato-ku.
2002Formed an alliance with The Richards Group (Dallas, U.S.A.), and introduced account planning technique.
2003Moved the head office to Shiodome City Center.
2005Obtained the Information Security Management System (ISMS) accreditation at the head office and the branch offices. Opened the Beijing Office.
2007Set up and ran The 9th World Chinese Entrepreneurs Convention.
Obtained the ISO 27001 Certification at the head office and the branch offices.
2009Oricom Co.,Ltd. merged two group companies,Senken advertising Co.,Ltd.
And Orikomi Kaihatsu Co.,Ltd.
Orikomi Service Co., Ltd. merged two group companies, Ad-mail Co., Ltd.
and Sunlight Co., Ltd.
Established Beijing Oricom Advertising Co., Ltd.
(currently Oricom (Beijing) Advertising Co., Ltd.)
Moved the head office to Shimbashi Center Place.
2012Celebrated our 90th year in business.
2016Oricom Co., Ltd. merged group company, Creative oricom Co., Ltd.
2017GINZA SIX, the largest building in the Ginza area, which is shared by the Oricom Group as a landowner, opened on the site of the former Orikomi Ginza Building.
2019March: Implemented “HYTRA DASHBOARD,” an ad verification tool for advertising agencies, and certified as a partner for “ACP.
2020May: Formulated “Organizational Objectives.”
October: Implemented “New Ways of Working” in the era of the new normal.
2021Released “Oricom Programmatic Distribution” to achieve integrated media delivery and enable effect verification/attribution analysis.
2022Celebrated the 100th anniversary of founding.